Two Extra Steps
The unfair edge anyone can use, going live June 9th.
What Are
the Two
Extra Steps?
The people who win aren't always the most talented. They're the ones who think like others don't, then do what others won't. That's the unfair edge Bill has built every business around for 30 years.
Think What
Others Don't
Before you can out-execute your competition, you have to outthink them. You can't outwork someone who outthinks you.
- Lead with clarity and vision
- Set standards others won't accept
- Play the long game: think in years, not days
- Question every assumption you're holding
Do What
Others Won't
Where most people check the box and clock out, you double down. Excellence is built in the monotony that others skip.
- Go all in where others hesitate
- Out-execute everyone, consistently
- Show up when motivation dies
- Make excellence your minimum, not your maximum
“Within a couple years our overall profit, as a percentage of sales, grew significantly and is now more than quadrupled since Bill started coaching me.”
Sam Rubin, Founder/CEO, Four Seasons Concierge
The Full Framework. Live.
The Implementation Playbook
Bill will walk through the full Two Extra Steps Implementation Playbook live during the broadcast. Your step-by-step guide to putting the framework to work in your business immediately.
RSVP for Free →
Bill
Faeth
Serial entrepreneur. 39 businesses built. Over a billion dollars in lifetime sales. Today Bill runs Build STR Wealth, the #1 education platform in the short-term rental industry.
Two Extra Steps is the distillation of 30 years of building, failing, and winning across virtually every industry, and the philosophy that ties it all together.
Reserve Your Spot
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Don't Miss
the Launch Party
Join Bill live on June 9th at 2 PM ET (1 PM CT). Walk away with the Two Extra Steps framework and your unfair edge.
RSVP Now — June 9 at 2 PM ET →